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This quarter’s Board Practice Newsletter from Norman Broadbent focuses on the Board’s role in IR, PR and reputation.
Reputation is difficult to quantify, but also difficult for boards to ignore. It influences valuation, access to capital, customer loyalty, talent attraction and stakeholder trust, and in an environment of heightened scrutiny, the gap between how an organisation sees itself and how others perceive it can quickly become material.
At the same time, investors increasingly want more than financial performance. They want to understand why a company will win, requiring a credible and differentiated narrative rooted in strategy, leadership and organisational reality. This edition explores the board’s role in shaping that narrative, building trust and ensuring that what an organisation says is supported by what it does.
This issue features:
- Editorial: Owning the Narrative - Tanya Gass explores why reputation should be treated as a strategic boardroom consideration and why credibility starts with alignment between strategy, culture and communication.
- Closing the Communications Gap - Murdo Montgomery of Gracechurch PR examines how weaknesses in corporate communications can leave businesses vulnerable to undervaluation, activism and unwanted approaches.
- Getting More from Investor Relations - Catherine Nash of h2Radnor considers how boards can derive greater strategic value from one of their most under-utilised assets: the Investor Relations Officer.
- Investor Relations Beyond the Exchange - Mason Doick of JP Jenkins explores why effective investor engagement matters for private companies too, and the role it can play in building visibility, credibility and investor confidence.
- Boards & Active Investors - FTSE 100 NED Tina Mavraki examines the opportunities and risks that come with building long-term relationships between boards and active investors.
- Trust When Things Go Wrong - Patrick Dunne OBE considers how leaders respond in difficult moments and why reputation and stakeholder trust can be won or lost through the choices they make.
- Leadership & Trust in the Age of AI - Elena Cargnello explores what emerging technology means for leadership, accountability and maintaining stakeholder confidence.
- Reputation in the Charity Sector - Simon Lucas examines why reputation is particularly valuable, and vulnerable, for organisations whose ability to operate depends fundamentally on public and stakeholder trust.
- And as always, there are Tanya’s Top Picks - A curated selection extending the conversation around shareholder activism, investor engagement, crisis communications and stakeholder trust.
NEDA is thrilled to be featured as one of Norman Broadbent's top picks, highlighting our essential boardroom resources and leading CPD.
Learn More:
Read the full newsletter at the link here.
About Norman Broadbent:
Norman Broadbent is a leading Professional Services firm with 40 years of experience; they offer five interconnected Talent Acquisition & Advisory Services - including Executive Search, Senior Interim Management, and Leadership Consulting - tailored to address the unique challenges faced by boards. Their bespoke solutions focus on excellence, delivery, and innovation.