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The unique value creation opportunity for CFOs created by the global pandemic

CFOs have a unique opportunity to drive optimisation as a result of the pandemic, whilst fulfilling the most common expectation of CEOs - to focus most on driving growth in profit whilst maintaining and preserving cash and cash flow.

Whilst the last 18 months have presented a challenging economic environment for many businesses, our forced reliance on technology to enable business continuity throughout the global pandemic presents a huge opportunity to drive optimisation.

Beyond the adoption of shared services, the development of finance as an efficient and insightful value creation centre from its roots as a ‘cost centre’ focussed solely on stewardship, has been down to advances in technology. This is something CFOs clearly recognise as, according to a recent Gartner survey, 82% and 70% indicated that they would be increasing their investment in “digital capabilities” and “information technology” respectively.

EtonBridge Partners have investigated this in further detail, and examined "what does investing in digital really mean?", "what abou AI?" and "what actually is the opportunity here?".  

To find out more click here.


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