Five key dimensions of Reputation in Restructuring Framework
Brands going through an insolvency process face distinct challenges, and not all of them financial. There are important reputational factors to consider which can only be addressed by effective communications. Chief among these, perhaps, is that there is a significant appetite in the media for stories of business travails.
The recent research by Infinite Global showed the extent to which, as the impact of Coronavirus started to hit, the focus of media reporting on insolvencies shifted from CVAs - for the first time in a year - to administrations in Q1 2020.
There are common factors which both define the reputational risk profile of the insolvency and influence the communications strategy, which Infinite Global call the Reputation in Restructuring Framework.
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