The Ethical Challenges and Opportunities of Social Media Use

Social media has become widespread in today’s society and is used in ways that shape politics, business, innovationand much more. It provides an easy platform where organisations and individuals can share news, opinions and maintain contact easily.

Social media is also the current communication medium of choice for younger generations and this provides organisations with plenty of opportunities to expand their reach and increase their business. However, there are also significant risks that come with it. In a space where the boundaries between public, private and corporate issues are increasingly blurred, responsible organisations need to focus ever more on incorporating their values into the use of social media.

This Briefing aims to raise awareness of the challenges and opportunities associated with the use of social media and considers good practice in providing guidance for organisations and employees on its use.

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