Britain’s businesses could behave better was the headline from the recently published 2021 results of the Institute of Business Ethics (‘IBE’)'s annual survey of the attitudes of the British public to business ethics.
For the last 19 years, the IBE has commissioned an annual survey of the British public’s attitude towards business, and for the first time in 2021, over 2,000 members of the British public were asked about their views on how ethically business behaves compared to politicians, media and charities. The infographic below provides a summary of the key findings.
The key recommendation was that corporate bosses will need to improve the way their businesses are perceived if they are to survive and thrive with public support into another Covid-impacted year.
“Businesses may take some comfort from these findings given the very low public opinion of how the media and politicians behave, but Britain’s bosses still have a lot of catching up to do. This year they should pay greater attention to improving their standing and reputation in today’s society. We know this can be done and does work; when a company puts its good intentions into practice then customers, employers and others notice and respond well”. Dr Ian Peters MBE, Institute of Business Ethics
To read the key findings click on the link above.