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Doing business in the digital metaverse

Over the next decade or so, the way that we work could become increasingly virtual. Pioneering companies are already moving in this direction.

The way we are working and living is changing, and the COVID-19 pandemic has exacerbated this.  The most extreme view is that one day, we could be living and working in a ‘digital metaverse’, from digital twinning and avatars to next-gen user interfaces (UI). This data-driven metaverse is made up of different but connected virtual worlds with a single currency or non-fungible token (NFT) ‘flowing’ through them, driven by the numerous disconnected (but growing) number of virtual worlds in use currently. This is according to Sophie Hackford, futurist, technologist, researcher and anthropologist and former Virtually Live speaker. 

ICAEW argues that athough this view is extreme we seem to be moving from a 2D virtual world to a 3D one and a number of companies such as Fabricant (a virtual fashion house), Sotheby's and Google's Project Starlight are already moving in this direction.   

Find out more and read the article in full by clicking here. 

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