Millennials in particular are more likely to spend money with a company, or consider joining their workforce, if it has clear business ethics that align with their own, or if the business shows corporate social responsibility or clear integrity. These younger consumers are extremely important not least because they have the loudest voices on social media which they can choose to share at the click of a button.
Company values guide the actions of an organisation, characterise its brand, promote employee engagement, unite the workforce, boost competitive advantage and the bottom line, and ultimately shape an organisation's culture, vision and business strategy.
The HR Director has identified how companies can fully adopt core values for business success; and identified 14 top tips.
Read more by clicking here.