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The Art of the Warm Introduction

One of the most successful nonprofit fundraising tactics relies on connecting and creating relationships with high potential donors. While many factors play into donor prospecting, utilizing your contacts can be a fruitful way to create connections. Expanding your base starts with warm introductions from your existing connections.

BoardEx has released a new guide "The 7 key elements of successful warm introductions" and within it explains that warm introductions are important networking tools that can make a huge difference in fundraising efforts. A warm introduction is simply a means to get in contact with potential contributors.

They argue that organisations need to look beyond their existing contacts, ensure they follow-up appropriately and softly pitch their cause.  

Although the guide is aimed at non-profits, we at NEDA believe the principles can be taken and applied by NEDs and Directors to all businesses.

For more information click here.

 

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