One of the most successful nonprofit fundraising tactics relies on connecting and creating relationships with high potential donors. While many factors play into donor prospecting, utilizing your contacts can be a fruitful way to create connections. Expanding your base starts with warm introductions from your existing connections.
BoardEx has released a new guide "The 7 key elements of successful warm introductions" and within it explains that warm introductions are important networking tools that can make a huge difference in fundraising efforts. A warm introduction is simply a means to get in contact with potential contributors.
They argue that organisations need to look beyond their existing contacts, ensure they follow-up appropriately and softly pitch their cause.
Although the guide is aimed at non-profits, we at NEDA believe the principles can be taken and applied by NEDs and Directors to all businesses.
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