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What does gen Z want and expect from banking and wealth management?

Gen Z, the digital natives who are taking over from millennials, are setting future financial trends. But what makes them tick investigates Investec?

Digital-first customers are no longer the future of banking – they are the present.

Millennials (25-39 years old) and adult gen-zers (18-24) represent over $3 trillion in spend. The sheer size of gen Z should be reason enough for financial institutions to start paying attention to this generation.

Analysis by Bloomberg suggests that this group will make up a hefty 32% of the global population in 2019 - outstripping even millennials. Estimates of what they and other generations close to them will inherit over the next years range from $15 trillion to $68 trillion, and some are expected to also become wealth creators at a younger age.

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